Zazzle Selling 101: Tips for New Sellers to Boost Sales (Without Losing Your Mind)
Tip 1: NICHE
First things first, let's talk about finding your niche. It's easy to get caught up in trying to copy what's already popular, but trust me, that's a recipe for disaster. Instead, try to find a niche that is currently underdeveloped (or even non-existent) on Zazzle and make yourself the go-to for that niche.
Think outside the box and be creative. The more unique and specific your niche, the better chance you have of standing out in the crowd.
Why do this?
By finding and developing your own niche, you're more likely to be seen and make sales. Plus, it's way more fun to be the leader of your own niche than a tiny fish in a big pond.
Tip 2: RESEARCH THE MARKETPLACE
Before you start creating designs, take a little time to research what's already out there. Trust me, it's not fun to spend hours creating a design only to find out it's already been done.
When you do find something similar to your design, ask yourself if your design is just as good or better. If not, how can you make it better? Can you add text templates, create an improved design or do you have your own way to promote and market your product exclusively?
Hard Pill To Swallow
Let's be real, the items that sell the most on Zazzle are often those with a design quality that rivals those in the High Street, as created by professional Graphic Designers. But don't let that discourage you! It's not impossible to compete, you just need to put in a little extra effort.
Learn about graphic design and upgrade your skills. Or consider licensing art (just make sure you understand all the terms before you do). And always pay attention to font pairings and placement.
Alternatively, find a way to produce an item that requires less skill to execute in a professional manner.
Tip 3: Why Would A Consumer Buy Your Product?
This is a big one! Before you create a product, ask yourself "why would a consumer buy this?"
- Is it for decorative purposes?
- Can it be given as a gift?
- Is it a collectible item?
- Does it have a practical function?
- Does it support a hobby or interest?
When consumers are looking for products, they are doing so to fill one of the above needs or wants.
Your products will not magically jump in front of their eyes, it has to be related to what they are searching!
Tip 4: DOMINATE AND SECURE YOUR NICHE!
Once you've found your niche, it's time to dominate it! And by that, I mean, make sure you're the top seller in that niche.
Unfortunately, once you've found a great niche, it won't be long before other designers are trying to exploit that same niche. But don't worry, you can still come out on top!
Start a new store for your niche with an appropriate niche-inspired title and url.
Buyers may put more trust in a store that specializes in their niche interest, and it's easier for them to find you when your store is specifically tailored to their interests. Plus, it'll be harder for other sellers to copy your niche if you have a unique store name and URL.
Why do this?
By creating a new store, you'll be able to better market and promote your niche products, and you'll have a better chance of being the go-to seller for that niche. Plus, it'll be a fun challenge to build up a new store and watch it grow!
- Don't be afraid to experiment and try new things. You never know what might take off.
- Keep an eye on your analytics and see what's working and what's not. Make adjustments accordingly.
- Keep in mind that sales can be slow at first, but with consistency and persistence, you'll see results.
- And most importantly, have fun with it! Selling on Zazzle can be a fun and rewarding experience if you approach it with the right attitude.
And there you have it, my top tips for boosting your sales on Zazzle. Remember, it takes time and effort, but with the right approach, you'll be a top seller in no time!